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Keywords: Metaverse adoption
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Journal Articles
Beyond reality: examining consumer intention to embrace metaverse within hospitality
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (5): 1644–1664.
Published: 24 February 2025
...Mohd Azhar; Safdar Khan; Mohd Danish Kirmani; Farhan Mustafa; Fateh Mohd Khan Purpose This study intends to unmask the antecedents of metaverse adoption intention (MAI) within the Indian hospitality industry. To achieve this objective, we extended the “unified theory of acceptance and use...
