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Keywords: Motivated consumer innovativeness
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (6): 2317–2337.
Published: 14 January 2025
... was conducted to examine how motivated consumer innovativeness (CI), environmental awareness, perceived behavioral control, subjective norms and attitudes influence tourists' purchase behaviors in the context of edible food packaging in the tourism industry. The collected data were analyzed using structural...
