... follower retention through the sequential mediating roles of perceived authenticity and digital familiarity and the moderating effect of health consciousness, grounded exclusively in Dual Process Theory (DPT). Design/methodology/approach Data were collected from 1,172 followers of leading chef...

... been found to be significantly influenced by perceived authenticity, informativeness, and playfulness (Deng et al., 2024). In Tourism 4.0, systems with interactive and visual features are becoming important for promoting experience (Stankov and Gretzel, 2020). DT has Informative...

... relationships between hawker influence, local gastronomy involvement, and authenticity constructs. It emphasizes the hawker’s role and gastronomy involvement in influencing individuals’ perceived authenticity and accentuates the potential for authenticity in strengthening national branding. Heesup Han can...