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1-5 of 5
Keywords: Perceived risk
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Journal Articles
Journal of Hospitality and Tourism Insights 1–26.
Published: 09 July 2026
...Suja Chaulagain; Zhenxian Piao; Melissa Farboudi; Juhee Kang Purpose By proposing and testing a trust-risk-attitude-behavior framework, this research aimed to examine the relationships between trust, perceived risk, attitude toward medical hotels, and intention to accommodate at a medical hotel...
Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (2): 707–727.
Published: 30 September 2025
... (UTAUT). In addition to core constructs – performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC) – the model incorporates trust (TR), hedonic motivation (HM), anthropomorphism (ATMP) and perceived risk (PR). It further examines personal innovativeness...
Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (5): 2925–2950.
Published: 02 January 2024
..., if a historical tour is seen to be crowded, tourists may choose to skip it (Dogru-Dastan, 2020 ; Ruiz-Real et al., 2020), thus leading to less emotional experiences. Although tourists travel for religious and recreational reasons, perceived risk may affect their beliefs. Consequently, risky destinations...
Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (5): 2461–2485.
Published: 03 November 2023
.... Findings This study shows that residents' perceptions about tourism development vary in different countries based on the impact of COVID-19, even though some factors, such as perceived risk and fear of COVID-19, have a similar effect on residents' attitudes and intentions to support tourism. Research...
Journal Articles
Exploring visit intention to India for medical tourism using an extended theory of planned behaviour
Journal of Hospitality and Tourism Insights (2021) 4 (4): 418–436.
Published: 07 September 2020
...Ajitabh Dash Purpose The purpose of this paper is to identify the factors influencing the visit intention of medical tourists to India. This study also attempts to extend the theory of planned behaviour through the integration of perceived risk and facilitating condition. Design/methodology...
