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Keywords: Perceived risk
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Journal Articles
Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (2): 707–727.
Published: 30 September 2025
... (UTAUT). In addition to core constructs – performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitating conditions (FC) – the model incorporates trust (TR), hedonic motivation (HM), anthropomorphism (ATMP) and perceived risk (PR). It further examines personal innovativeness...
Journal Articles
Journal Articles
Journal Articles
Journal of Hospitality and Tourism Insights (2021) 4 (4): 418–436.
Published: 07 September 2020
...Ajitabh Dash Purpose The purpose of this paper is to identify the factors influencing the visit intention of medical tourists to India. This study also attempts to extend the theory of planned behaviour through the integration of perceived risk and facilitating condition. Design/methodology...

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