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Keywords: Perceived value
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (5): 2363–2380.
Published: 05 February 2026
...–Organism–Response (SOR) framework, this study develops a conceptual model to explain the formation mechanism of tourism destination advocacy. Using survey data collected from visitors to nostalgic consumption spaces, the proposed relationships among nostalgic emotions, perceived value, tourism advocacy...
Includes: Supplementary data
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (2): 715–734.
Published: 15 August 2024
... by influencing their perceived value, regret, and integrated satisfaction with a shorter “sleeping” period. Two path coefficients showed significant differences among basic and elite members. Practical implications Companies with loyalty programs should implement a transitional period before resetting points...
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (5): 1669–1687.
Published: 29 August 2022
... of this research provides the factors affecting the booking intention due to deepfake hotel video advertisements. These factors are media richness (MR), information manipulation (IM) tactics, perceived value (PV) and perceived trust (PT). Cognitive load and perceived deception (DC) negatively influence the hotel...
Journal Articles
Journal of Hospitality and Tourism Insights (2022) 5 (5): 1034–1045.
Published: 24 September 2021
...Nhung Thi Hoai Duong; Nguyen Khanh Chi; Hanh Thi Nguyen; Ngan Thi Kim Nguyen; Chi Phuong Nguyen; Uyen Thi To Nguyen Purpose This study examines the impact of perceived value, materialism and tourist intention on willingness to pay a premium for ecotourism (WTPP). Design/methodology/approach...
Journal Articles
Journal Articles
Journal of Hospitality and Tourism Insights (2020) 3 (1): 3–16.
Published: 02 December 2019
.... Design/methodology/approach Through Qualtrics, data were collected from 414 respondents who stayed at a mid-scale hotel within the past 24 months. The respondents’ perceived value (PV), perceived fairness (PF) and willingness to pay (WTP) for hotel rooms were examined with MANOVA and ANOVA tests...

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