Keywords: SEM
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 01 May 2026
... integrates the Artificially Intelligent Device Use Acceptance (AIDUA) model and Expectation Confirmation Theory (ECT). Structural equation modelling (SEM) was employed to test the hypothesised relationships between trust, satisfaction and behavioural outcomes. Findings The results reveal that outcome...
Journal Articles
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