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Keywords: SEM
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Journal Articles
Exploring the role of trust and satisfaction in shaping AI-driven tourist behaviour
Available to Purchase
Journal of Hospitality and Tourism Insights 1–20.
Published: 01 May 2026
... integrates the Artificially Intelligent Device Use Acceptance (AIDUA) model and Expectation Confirmation Theory (ECT). Structural equation modelling (SEM) was employed to test the hypothesised relationships between trust, satisfaction and behavioural outcomes. Findings The results reveal that outcome...
Journal Articles
Innovative horizons: the role of cultural intelligence in encouraging constructive deviance and the mediating role of employee engagement in hotels
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (3): 1133–1149.
Published: 08 October 2024
... 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Constructive deviance Cultural intelligence Employee engagement SEM Hotel industry Owing to the intense competition prevailing in the market, organizational success in today's...
Journal Articles
Sustainability concerns on pro-sustainable travel behavior: combining the United Nations SDGs, norm activation model and value theory
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (1): 20–40.
Published: 24 May 2024
...), with the latter assumed to moderate the effect of SDG concerns on PSTB. Design/methodology/approach The model was tested using structural equation modeling (SEM) based on data from 200 USA respondents who have traveled internationally in the past 12 months. Findings The results confirmed the effect of SDG...
Journal Articles
The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (2): 1187–1210.
Published: 15 June 2023
.... Design/methodology/approach The conceptual model and research hypotheses were assessed using covariance-based structural equation modeling (SEM). An online survey was used to collect data from 369 domestic tourists who had traveled to Danang and knew about content related to Danang generated by either...
