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Keywords: Social media branding
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3496–3511.
Published: 09 June 2025
...Aamer Alaflak; Nidhi Sharma; Shanul Gawshinde Purpose This study explores the critical role of green tourism in promoting sustainability within emerging economies, with a specific focus on Egypt. In an era where social media branding (SMB) and artificial intelligence (AI) significantly shape...
