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1-4 of 4
Keywords: Social media marketing
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Journal Articles
Journal of Hospitality and Tourism Insights 1–22.
Published: 14 July 2026
... squares–structural equation modelling (PLS-SEM). Findings Results reveal that CMO social media marketing significantly enhances eWOM, brand awareness and brand image. eWOM strongly predicts brand awareness and visit intention, though not brand image. Mediation analysis highlights eWOM as a crucial...
Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 2347–2366.
Published: 31 October 2023
...Sarah Khan; Abdul Wahab Purpose The purpose of this study is to address the issue of customer engagement faced by the hospitality industry. By employing the Stimulus–Organism–Response (S-O-R) model and engagement theory, this study investigates the influence of social media marketing (SMM...
Journal Articles
Kafferine Yamagishi, Danzel Canayong, Mariella Domingo, Kim Nieva Maneja, Angel Montolo, Arabelle Siton
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1949–1973.
Published: 14 September 2023
... at: kafferineyamagishi@gmail.com 14 02 2023 29 03 2023 26 05 2023 08 06 2023 08 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only User-generated content Social media marketing Tourist visit intention Destination image Tourism...
Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1852–1870.
Published: 15 August 2023
...Wenjia Han; Ozgur Ozdemir; Shivam Agarwal Purpose Built upon customer engagement marketing theory and uses and gratification theory, this study examines the link between individual social media marketing (SMM) performance indicators and restaurant sales performance at the firm level. Moreover...
