... © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Smart tourism Bibliometric analysis Sustainability Sustainable tourism Middle-Aged and Young Teachers' Basic Ability Promotion Project of Guangxi 2025KY0828...

... toward purchasing sustainable tourism products (STPs), and subsequently, on their intention to purchase STPs. Furthermore, this study proposes that consumers' prosocial motivation and future focus moderate the relationship between attitudes and purchase intention. Design/methodology/approach Data...

... 2026 01 02 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Environmental Social and governance (ESG) Theory of planned behavior (TPB) Sustainable tourism Tourist behavior Destination image Funding: This research...

... the significant role of social media influencers in shaping travel behavior and emphasizes the urgent need to align their reach with sustainable tourism. By promoting eco-friendly practices, responsible travel, and lesser-known destinations, policymakers, platforms, and marketers can transform influencer...

...Tuyen Tran Purpose This study develops a formative higher-order construct of temporally phased co-creation in sustainable tourism, integrating pre-trip, during-trip, and post-trip activities into a holistic framework. It examines how this construct influences hedonic well-being, eudaimonic well...

...Prashanna Neupane; Govind Jnawali Purpose This study examines how sustainable tourism in Nepal simultaneously supports economic growth and employment and while creating paradoxical pressures in fragile mountain economies. Drawing on tourism-led growth, tourism area lifecycle ( TALC ), seasonality...

..., sustainability, and personal growth. The SEM results indicate a significant positive relationship between motives and experiences, underscoring the importance of inclusive and sustainable tourism. Research limitations/implications Findings are based on Indian gay male tourists; future research should...

... Licensed re-use rights only Smart tourism Artificial intelligence Sustainable tourism Smart cities Bibliometric analysis Digital innovations have driven the development of “smart” and “intelligent” systems based on sensing and communication technologies such as IoT, RFID , and NFC (Jia...

... as a potential strategy to manage excessive visitor demand and promote more sustainable tourism governance. Although its theoretical foundation is well established in the marketing literature, demarketing remains poorly defined and underused in the tourism industry. Its applications are often inconsistent...

...Sawsan Haider Abdullah Khreis; Elham Gharib Saghier; Debasish Batabyal; Rupa Sinha; Abuelhassan Elshazly Abuelhassan; Kareem M. Selem Purpose This paper examines the effect of perceived benefits on resident support for sustainable tourism development. It further explores the moderating effects...

... sustainable tourism development and overtourism have been investigated in earlier studies that have dealt with positive or negative impacts of tourism development on the place and its inhabitants (e.g. Adie and Falk, 2021 ; Berselli et al., 2022 ; Eusébio et al., 2018 ; Moreira Gregori...

... the existing literature on the use of VR and immersive technologies in sustainable tourism from the ADO framework perspective, establishing important antecedents and their implications for decisions and outcomes and demonstrating how these technologies can be used to respond to the fundamental contradictions...

... 2025 21 04 2025 03 05 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Stakeholder theory Theory of change Overtourism Tourism planning Sustainable tourism Quality of life Sustainable tourism is a ubiquitous theme...

... sustainable tourism research often focuses on local residents’ support (e.g. Woo et al., 2015 ; Eslami et al., 2019 ; Zheng et al., 2019), applying SET to tourists’ collaboration with destinations is less explored. Sustainable tourism covers the entire experience, addressing...

... focus on strategies that enhance personal norms and leverage social influences to promote sustainable tourism practices. Emphasizing the perceived effectiveness of eco-friendly actions and providing robust environmental infrastructure can further encourage pro-environmental behavior among tourists...

... of the theoretical background on sustainable tourism development and SET, excessive tourism growth up against the public health and ecosystem, methodology, findings, results and discussions. The last part consists of the conclusion and implications and recommendations for future research. The sample...