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Keywords: TPB
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 18 March 2026
... by integrating behavioral theories. Design/methodology/approach The research develops a robust predictive model utilizing theories of the cognitive-affective-conative (CAC) and the theory of planned behavior (TPB) with the stimulus-organism-response (S-O-R). Self-administered questionnaires were used...
Journal Articles
Decoding the digital influence: how Trivago’s information ecosystem drives hotel booking intentions?
Journal of Hospitality and Tourism Insights (2026) 9 (4): 1585–1604.
Published: 28 November 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only IAM TPB Trivago app Hotel booking intention Trust Satisfaction In recent years, customers have evolved into a virtual community, seeking more information before purchasing. The unparalleled pace of information...
Journal Articles
Exploring visit intention to India for medical tourism using an extended theory of planned behaviour
Journal of Hospitality and Tourism Insights (2021) 4 (4): 418–436.
Published: 07 September 2020
... 2020 Emerald Publishing Limited Licensed re-use rights only Medical tourism Visit intention Perceived risk TPB Facilitating condition Medical tourism, where patients go abroad to improve their health condition while making the most of their excursion exercises, has developed...
