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1-2 of 2
Keywords: Usefulness
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 22 September 2026
.... The article supports the notion that the technology acceptance model (TAM) and parasocial interaction theory are complementary and offer an integrated perspective on functional and emotional motives behind an interaction with chatbots. Design/methodology/approach A quantitative design was used to test...
Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3240–3260.
Published: 27 May 2025
..., it is significant that the MFDA providers must critically improve and increase the quality of MFDAs to meet customers’ expectations and cater to customer preferences. This study examined the relationship between perceived value, usefulness, and intention to use the MFDAs. Design/methodology/approach Using...
