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Keywords: Value
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Journal Articles
Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (5): 2824–2843.
Published: 01 January 2024
...Pui Kuan Tina Fan; Ja Young (Jacey) Choe; Yeseul Na Purpose This study explores the linkages between various attributes, consequences and values of casino restaurants and the differences in the hierarchical value maps between female and male customers and between casino players and non-casino...
Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (5): 1840–1859.
Published: 26 September 2022
...Dora Yeboah; Masud Ibrahim; Kingsley Agyapong Purpose This study aims to investigate the drivers that motivate employees and guests' hotel service participation to understand how that can influence the implementation of Value Co-Creation (VCC) in sub-Saharan African context. Design/methodology...
Journal Articles
Journal of Hospitality and Tourism Insights (2022) 5 (5): 822–841.
Published: 03 August 2021
...Annamarie D. Sisson; Elizabeth A. Whalen Purpose The value of the events industry is increasing worldwide. An essential component for successful events is creating a unique experience by offering gamification. A conceptual model is proposed, exploring pre-event game communication and its effect...
Journal Articles

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