..., and policymakers a more holistic understanding of how smart tourism technology can enable engagement and value co-creation across the tourism journey. Vimal Bhatt can be contacted at: drvimalbhatt@gmail.com 18 06 2025 20 09 2025 13 12 2025 07 01 2026 20 01 2026 28 01 2026...

...Islam Elbayoumi Salem; Ahmed Mohamed Elbaz; Sarah Awad; Hamada Hassan; Ahmed Magdy Purpose This study aims to explore how tourist participation affects value co-creation and perceived quality of life (QOL), emphasizing the moderating roles of government and tourism innovation within a service...

.... Using bibliometric techniques and systematic review procedures, we examined authorship, outlets, citations, keywords, theories, countries, and methods. Findings The network analysis produced six clusters: AI , value co-creation, machine learning, service robots, customer-perceived value, and deep...

... advantage, value co-creation, employee job satisfaction and perceptions of service cannibalization. Additionally, this study explores how these factors contribute to overall organizational competitiveness in the tourism sector. Design/methodology/approach The model was tested via partial least squares...

... that gestalt significantly enhanced value co-creation and tourists' perceived destination quality. While tourists’ social responsibility showed no significant moderating effects, the combined interactions of collectivist orientation and social responsibility positively strengthened the gestalt–value co...

...Jinous Sadighha; Patrícia Pinto; Manuela Guerreiro; Ana Cláudia Campos Purpose This study investigates the reciprocity mechanism in value co-creation and clarifies how service providers may effectively trigger customer participation behaviour and boost value co-creation to enhance customer...

... show that value co-creation has a mediating effect on the relationship between service quality and satisfaction. In addition, customer experiences have a significant moderating effect on customer satisfaction. The outcomes of Study 2 showed that experiential value has a significant mediating effect...

...Ahmed Taher Esawe; Karim Taher Esawe; Narges Taher Esawe Purpose This study aims to investigate value co-creation, its antecedents (i.e. customer delight and place identity) and the consequences (i.e. satisfaction and revisit intention) at eco-hotels concerning sustainable practices. Design...

...Long Hong Pham; Erisher Woyo; Trang Huong Pham; Dao Thi Xuan Truong Purpose Widespread technology adoption in tourism enables tourists to be active content creators, thus, influencing destination brands through co-creation. This study examines value co-creation, social commerce information sharing...