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Keywords: Voice behaviour
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (2): 572–611.
Published: 29 July 2024
...Khalid Rasheed Memon; Bilqees Ghani; Heesup Han Purpose Using employee voice to advocate for customers' requirements, improves hospitality service. Organizations must understand what motivates or deters employee customer-oriented voice behaviour (COVB) to achieve its goals and enhance performance...
