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Keywords: YouTube shorts
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (3): 870–890.
Published: 03 September 2024
...Nidhi Sharma; Nilesh Arora Purpose Social media offers better prospect for travellers to seek for travel information, choose a location and share their personal travel experiences. The current study aims to examine how tourists gather information from YouTube shorts and its influence...
