This study aims to explore post-COVID-19 tourism digital transformation, study innovative service delivery and provide insights for industry leaders and policy-makers to nurture robust sector growth amid evolving consumer demands.
This study used anonymous questionnaires and explored views on digital technology in sports centers and entertainment venues. Structural equation modeling explores latent variable interactions with respect to mediating and moderating effects.
Digital transformation practices influence decision-making indirectly through perceived behavior control, attitudes and service innovation, with differentiation strategies moderating this relationship.
This study focuses on the recreation sector; future efforts should include insights, attitudes and actions from experts and government policy-makers.
This study enhances the literature on recreation professionals, offering guidance for navigating the evolving landscape of digital dynamics in the leisure and recreation sector.
The rise of digital technology highlights the importance of analyzing customer decisions influenced by digital behavior within the leisure and recreation industry.
数字化转型实践对疫情后娱乐行业数字行为决策的影响
本研究旨在探讨疫情后旅游业的数字化转型, 研究创新服务交付模式, 并为行业领导者和政策制定者提供洞见, 以应对不断变化的消费者需求, 推动行业的稳健增长。
研究通过匿名问卷调查收集体育中心和娱乐场所的数字技术相关观点, 并采用结构方程模型（SEM）分析潜变量的中介和调节效应。
数字化转型实践通过感知行为控制、态度和服务创新对决策产生间接影响, 差异化战略在这一关系中起调节作用。
随着数字技术的兴起, 分析数字行为对休闲娱乐行业客户决策的影响变得至关重要。
本研究聚焦于娱乐行业; 未来研究应涵盖专家和政府政策制定者的见解、态度和行动。
本研究丰富了关于娱乐行业专业人士的文献, 为其在数字化动态演变中提供指导。
