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Journal Articles

The impact of digital transformation practices in the recreation sector on digital behavior decision-making post-COVID-19

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Tai-Yi Yu, Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Yung-Chuan Huang, Quoc Phong La, Yen-Ling Ng
Journal: Journal of Hospitality and Tourism Technology
Journal of Hospitality and Tourism Technology (2025) 16 (4): 746–761.
https://doi.org/10.1108/JHTT-03-2024-0147
Published: 31 December 2024
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Journal Articles

Augmented reality marketing to enhance museum visit intentions

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Chih-Hung Wu, Yi-Fang Lin, Kang-Lin Peng, Chih-Hsing Liu
Journal: Journal of Hospitality and Tourism Technology
Journal of Hospitality and Tourism Technology (2023) 14 (4): 658–674.
https://doi.org/10.1108/JHTT-05-2022-0129
Published: 03 July 2023
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