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Journal Articles

Service robot technologies as social actors: a systematic review

Jiyoung Hwang, Billy Bai, Mehmet Erdem

Journal of Hospitality and Tourism Technology 1–26.

https://doi.org/10.1108/JHTT-01-2025-0097

Published: 30 April 2026

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Journal Articles

Hotel virtual reality advertising: a presence-mediated model and gender effects

Jiaying Lyu, Xi Leung, Billy Bai, Marla Stafford

Journal of Hospitality and Tourism Technology (2021) 12 (3): 409–422.

https://doi.org/10.1108/JHTT-04-2020-0080

Published: 21 June 2021

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Journal Articles

Hotel social media marketing: a study on message strategy and its effectiveness

Xi Y. Leung, Billy Bai, Mehmet Erdem

Journal of Hospitality and Tourism Technology (2017) 8 (2): 239–255.

https://doi.org/10.1108/JHTT-02-2017-0012

Published: 12 June 2017

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