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Journal Articles

Cognitive and affective drivers of loyalty in VR religious tourism: a cognitive flow–presence loyalty model

Wahyu Rafdinal, Nono Wibisono, Widi Senalasari, Nugroho Hardiyanto

Journal of Hospitality and Tourism Technology 1–25.

https://doi.org/10.1108/JHTT-09-2025-0778

Published: 01 May 2026

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Journal Articles

AI-driven competitive advantage model in tourism: integrating model of HOTE model and performances model (HOTE-P adoption model)

Wahyu Rafdinal, Tomy Andrianto, Gundur Leo, Mohammad Rizal Gaffar, Fajar Kusnadi Kusumah Putra

Journal of Hospitality and Tourism Technology (2026) 17 (1): 306–332.

https://doi.org/10.1108/JHTT-09-2024-0622

Published: 04 September 2025

View article titled, AI-driven competitive advantage model in tourism: integrating model of HOTE model and performances model (HOTE-P adoption model)

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