Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-1 of 1
Keywords: 参与度
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
The impact of eWOM source credibility on destination visit intention and online involvement: a case of Chinese tourists
Available to Purchase
Journal of Hospitality and Tourism Technology (2022) 13 (5): 855–874.
Published: 18 July 2022
... 研究目的 本研究调查了 eWOM 来源可信度、感知风险和信息有用性之间的关系, 以及它们如何影响游客的目的地访问意图和在线评论参与度。 研究设计/方法/途径 这项定量研究的数据是通过对 460 名参与者的在线调查收集的, 并使用偏最小二乘法分析。 研究发现 eWOM 来源可信度的所有四个维度都降低了旅行者与目的地访问相关的感知风险, 其中同质性影响最大。较低的感知风险水平与较高的感知信息有用性相关, 从而提高游客的 eWOM 参与度和访问目的地的意愿。 实践意义 本研究结果为旅游业如何利用 eWOM 作为消费者经常咨询的信息源提供了实际意义。结果对 DMO 也很有价值...
