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Keywords: 品牌现代性
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (5): 801–815.
Published: 15 November 2022
... barista, as a moderating variable with the formation of brand attitude, brand attachment and brand loyalty. 咖啡行业品牌现代性的后果：人类咖啡师和机器人咖啡师的调节作用 研究目的 本研究开发了一个理论模型, 以通过人类咖啡师和机器人咖啡师的调节来确定品牌现代性的重要性。 研究设计/方法/途径 本研究从机器人提供服务的咖啡店收集了 333 个样本, 在员工提供服务的咖啡店收集了 354 个样本。 研究结果 数据分析表明, 品牌现代性对品牌态度有积极影响, 进而对品牌依...
