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Keywords: 态度
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Journal Articles
Journal of Hospitality and Tourism Technology 1–19.
Published: 31 March 2026
... Congruence Social presence Attitude Purchase intention Computer-generated characters Attitude-toward-the-ad model Affect transfer hypothesis 虚拟影响者 人工智能 个性化 真实性 新颖性 契合度 社会临场感 态度 购买意向 计算机生成角色 广告态度模型 情感转移假说 The proliferation of social media has driven brands to adopt influencer...
Journal Articles
Journal of Hospitality and Tourism Technology 1–24.
Published: 17 February 2026
... innovative behaviour and cultivating positive attitudes towards chatbot adoption (Joo et al., 2011). Accordingly, the study proposes the following hypothesis: Railway ticket booking chatbots Attitude Innovativeness Usage behaviour 在线聊天机器人 车票预订 使用行为 拟人化 态度 创新性 The rise...
Journal Articles
Journal of Hospitality and Tourism Technology 1–20.
Published: 27 October 2025
... index The extended UTAUT Perceived risk Attitude Behavioral intentions 3D打印食品餐厅 技术准备度指数 扩展UTAUT 感知风险 态度 行为意向 Ministry of Culture, Sports and Tourism (MCST) RS-2024-00442006 Ministry of Education (MOE) and the Seoul Metropolitan Government 2025-RISE-01-019-04...
Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (3): 527–541.
Published: 10 March 2022
... service protocol to help customers’ smart choices in the information technology environment. 客户体验对餐厅菜单策划聊天机器人服务态度和使用意图的影响 研究目的 本研究的目的是评估引入餐厅菜单管理 (RMC) 聊天机器人服务以帮助消费者快速有效地决定他们的餐厅或菜单选择的可能性。为此, 本研究衡量了消费者聊天机器人体验的特征, 并通过他们对餐厅菜单管理聊天机器人服务的态度来分析它们对未来接受意图的影响。 研究设计/方法/途径 研究由三部分组成; 开发餐厅菜单管理聊天机器人原型, 测试聊天机器人原...
Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (3): 593–606.
Published: 08 July 2021
... was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time. 摘要 无人机送餐服务的预期效益:对态度和行为意向影响的研究 研究目的 本研究提出无人机送餐的预期效益, 及其五大维度(兼容性, 社交影响力, 方便, 实用, 以及情感)对消费者态度和行为意向的影响。 研究设计/方法/途径 本研究样本包括413韩国消费者来检测提出的理论模型以及八项研究假设。 研究结果...
