Keywords: 机器人服务员
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Journal Articles
Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (3): 430–443.
Published: 14 March 2023
... between robot servers and human servers in memorable brand experience, brand preference and behavioral intentions in the restaurant industry for the first time. 研究目的 本研究旨在根据服务提供商的类型(例如和人工服务员)检查令人难忘的品牌体验、品牌偏好和行为意图之间的差异。 此外, 本研究调查了四个概念之间的关系。 研究设计/方法/途径 数据收集自 296 名体验过机器人服务器的客户和 307 名体验过人工服务器的客...

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