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Keywords: 自助点餐机
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (3): 309–329.
Published: 17 February 2023
... if customers were aware of the advantages of the technological advancement offered by the restauranteur. Therefore, the first hypothesis is stated as follows: 调查 COVID-19 大流行期间马来西亚快餐店自助点餐机技术的客户接受、使用、信任和感知安全风险 研究目的 本研究通过实证检验顾客接受度与自助点餐亭的使用、购买行为和快餐店购买后行为之间的相互关系。该研究还提出感知的安全风险是客户购买与购买后行为之间的调节变量。 研究方法 本研...
