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Keywords: 行为意向
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Journal Articles
Tourism, technology and sustainability: exploring autonomous vehicle adoption
Available to Purchase
Journal of Hospitality and Tourism Technology 1–22.
Published: 29 October 2025
... vehicle Motivated consumer innovativeness Perceived safety Environmental concerns Behavioral intention Level of automation 自动驾驶车辆 动机驱动的消费者创新性 感知安全性 环境关注 行为意向 自动化水平 As a major contributor to global carbon emissions, the tourism industry is under growing pressure to address...
Journal Articles
Application of the extended UTAUT to the field of 3D-printed food restaurant: focusing on the technology readiness index
Available to Purchase
Journal of Hospitality and Tourism Technology 1–20.
Published: 27 October 2025
... index The extended UTAUT Perceived risk Attitude Behavioral intentions 3D打印食品餐厅 技术准备度指数 扩展UTAUT 感知风险 态度 行为意向 Ministry of Culture, Sports and Tourism (MCST) RS-2024-00442006 Ministry of Education (MOE) and the Seoul Metropolitan Government 2025-RISE-01-019-04...
Journal Articles
Is immersion always a good thing? Immersive experience and meaningful experience in digital museums
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Journal of Hospitality and Tourism Technology (2026) 17 (2): 582–600.
Published: 20 October 2025
... 满意度 行为意向 数字博物馆 National Social Science Fund of China 24XGL048 Hainan Institute of National Park, Hainan Provincial Philosophy and Social Science Planning Project HNSK(ZX)24–249 This work was jointly supported by the National Social Science Fund of China (Grant number 24XGL048...
Includes: Supplementary data
Journal Articles
Examining Turkish travellers’ non-immersive virtual heritage tour experiences through stimulus–organism–response model
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Journal of Hospitality and Tourism Technology (2024) 15 (3): 417–432.
Published: 29 March 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only 通过刺激-有机体-反应（SOR）模型检验土耳其旅行者的非沉浸式虚拟遗产之旅体验 研究目的 本文旨在探讨游客的非沉浸式虚拟遗产真实性、存在感和虚拟旅游满意度如何在刺激-有机体-反应模型中激发其行为意向（持续参与和旅行意向）。 研究方法 本研究设计了一个问卷, 用于调查参与虚拟旅游的土耳其旅行者（n = 275）。使用结构方程模型方法估计模型并测试研究假设。 研究发现 研究结果显示, 六个假设中有四个得到支持。根据研...
Journal Articles
Hotel customers’ behavioral intentions toward service robots: the role of utilitarian and hedonic values
Available to PurchaseAhmet Bulent Ozturk, Abraham Pizam, Ahmet Hacikara, Qingxiang An, Suja Chaulagain, Adela Balderas-Cejudo, Dimitrios Buhalis, Galia Fuchs, Tadayuki Hara, Jessica Vieira de Souza Meira, Raquel García Revilla, Deepa Sethi, Ye Shen, Olimpia State
Journal of Hospitality and Tourism Technology (2023) 14 (5): 780–801.
Published: 31 July 2023
...在将机器人服务的优势整合到酒店运营中。 Service robots Hedonic value Utilitarian value Ease of use Hospitality robots Hotel robots Behavioral intention 服务机器人 酒店机器人 酒店业机器人 功能性价值 享乐性价值 易用性 行为意向 In the robotic context, Lin et al. (2020) explored the antecedents of customers...
Journal Articles
Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers
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Journal of Hospitality and Tourism Technology (2023) 14 (3): 430–443.
Published: 14 March 2023
... for them in the purchasing process (Roberts and Lattin, 1991). Robot server Memorable brand experience Brand preference Behavioral intentions 机器人服务员 难忘的品牌体验 品牌偏好 行为意向 Based on the results of the previous studies, the consumers’ experiences will differ according to whether robots...
Journal Articles
Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions
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Journal of Hospitality and Tourism Technology (2021) 12 (3): 593–606.
Published: 08 July 2021
... was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time. 摘要 无人机送餐服务的预期效益：对态度和行为意向影响的研究 研究目的 本研究提出无人机送餐的预期效益, 及其五大维度（兼容性, 社交影响力, 方便, 实用, 以及情感）对消费者态度和行为意向的影响。 研究设计/方法/途径 本研究样本包括413韩国消费者来检测提出的理论模型以及八项研究假设。 研究结果...
Journal Articles
The role of customers’ motivations in the relationships between e-stimuli and behavioral intention on a bed and breakfast website
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Journal of Hospitality and Tourism Technology (2021) 12 (1): 124–140.
Published: 08 December 2020
... developed a framework of e-stimuli in a B&B website setting to address customers’ psychological behaviors to understand the practical needs of the B&B industry and customers’ expectations. 研究目的 本论文检验了网络刺激与消费者行为意向之间的关联, 并且指出具体消费者享乐主义动机和功利主义动机在网络刺激对民宿网站的整体感受之间的调节作用。 研究设计/方法/途径 本论文采用SEM对提出的假设进...
