...Judith Solanas; Mehmet Bahri Saydam; Hasan Evrim Arici Purpose Through a qualitative systematic literature review, this paper aims to elucidate the role of artificial intelligence ( AI ) in hospitality and tourism (H&T) customer experience domain. Design/methodology/approach A total of 51...

...Derya Demirdelen Alrawadieh Purpose This study aims to examine the current state of Artificial Intelligence ( AI ) integration in the hospitality industry, focusing on luxury and upscale hotels in Türkiye. This study explores how executives perceive the benefits and barriers associated with AI...

...Tomy Andrianto; Eko Susanto; Minh Cong Nguyen; Pipatpong Fakfare; Tania Maria Tangit Purpose While artificial intelligence ( AI ) accelerates personalisation in smart tourism, its deployment often outpaces ethical considerations. Prevailing research, dominated by utilitarian adoption models...

... 2025 15 12 2025 29 01 2026 18 03 2026 23 03 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence IT Supply chain reconfiguration Absorptive capacity Supply chain resilience Tourism industry...

... Mahmoud Ibraheam Saleh mahmoudibraheam580@gmail.com ; mahmoud.ibrahim@fth.helwan.edu.eg The digital transformation of tourism accommodation has accelerated dramatically since 2020, with emerging technologies fundamentally reshaping reservation ecosystems. Artificial intelligence now powers dynamic...

... (macro, micro or nano), emotional ties to the destination (local versus travel influencers) and content sentiment (positive versus negative) on likes, comments and overall engagement rates. Design/methodology/approach Web scraping and artificial intelligence techniques were employed to collect...

...Anisur Rehman; Rajat Kumar Behera; Jamidul Islam; Md. Saiful Islam; Tahir Akhtar Purpose The integration of artificial intelligence ( AI ) into tourism offers transformative potential for advancing sustainable tourism development ( STD ). Despite growing interest in AI applications in tourism...

...Chon In Ho; Henrique Fátima Boyol Ngan Purpose The rapid growth of artificial intelligence has raised an emerging trend of adopting virtual influencers (VIs) for hospitality promotions. This paper aims to investigate how VIs’ attributes affect consumers’ attitudes and purchase intention...

...Hesham Dar; Mostafa Abdelaziz Elsaqqa; Ahmed Magdy Purpose In the age of artificial intelligence ( AI )-driven service delivery, understanding how guests perceive and trust AI technologies has become essential for fostering loyalty in the hospitality industry. This study aims to examine how...

.... This study specifically examines how systematic and heuristic processing routes distinctly shape cognitive and affective trust development in human–AI (artificial intelligence) interactions, addressing fundamental gaps in digital trust literature. Design/methodology/approach The investigation uses...

... the impact of artificial intelligence ( AI ) chatbot communication styles and blame attributions on customer perceptions of re-patronage intentions in airline service context. Design/methodology/approach A 2 (chatbot interaction style: social vs task-oriented) × 2 (blame attribution: high vs low) between...

...Ming Chi; Yuetong Wu; Yanli Chen; Yongshun Xu Purpose This study aims to investigate how artificial intelligence ( AI ) use affects employees’ deviant workplace behavior ( DWB ). Design/methodology/approach Data were collected from Chinese hospitality employees, and 506 responses were analyzed...

... chatbot services but also critically shapes adoption decisions within the OTA ecosystem. Accordingly, the following hypothesis is proposed: © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Technology acceptance model Artificial intelligence...

...Burak Düz; Muhammed Kavak Purpose Artificial intelligence ( AI ) is rapidly advancing and reshaping travel services. Despite its increasing employment as a tour guide, there is only limited identification of how AI performs in this role. To address this gap, this empirical study aims to identify...

...İlker Şahin; Nagihan Cakmakoglu Arici; Dilara Eylül Koç Purpose This study aims to map research trends and innovations in tour guiding technologies including robotics, artificial intelligence ( AI ), augmented reality ( AR ) and virtual reality ( VR ) alongside an examination of their integration...

... the adoption of artificial intelligence ( AI ) in HRM, particularly in addressing recruitment, retention, performance management and operational efficiency concerns. Design/methodology/approach A two-round modified Delphi method was used with 38 experts, including General Managers, human resources ( HR...

...Roman Egger; Joanne Yu Purpose This study aims to examine how hyper-personalised artificial intelligence ( AI )-generated tourism images influence narrative transportation and tourists’ perceptions and intentions. Design/methodology/approach This research used a programming system–generated...

...Yanan Li; Muhammad Shahid Khan Purpose This study aims to extend the classic perceived organizational support ( POS )–turnover intention ( TI ) relationship in the context of the application of artificial intelligence ( AI ) technology in contemporary hotels. Design/methodology/approach...

...Wahyu Rafdinal; Tomy Andrianto; Gundur Leo; Mohammad Rizal Gaffar; Fajar Kusnadi Kusumah Putra Purpose This study aims to discover the competitive advantage of tourist destinations that adopted artificial intelligence ( AI ) by integrating the human–organisation–technology–environment ( HOTE...

.... Corresponding author Craig Webster cwebster3@bsu.edu 22 05 2024 12 10 2024 24 11 2024 16 02 2025 09 05 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Hospitality Service robots Artificial intelligence Hotels...