...-method approach combining an eye-tracking experiment with 40 participants, a post-experiment survey on usage intention and big data analysis of 5,547 Google Play reviews from five major OTA platforms, using text mining and regression techniques. Findings The eye-tracking results showed that users...

... Corresponding author Hak-Seon Kim kims@ks.ac.kr Online reviews Customer satisfaction Geographic Information Systems Big data analysis Chinese tourism performing arts 中国旅游演艺, 在线评论, 顾客满意度, 大数据分析, 地理信息系统 National Research Foundation of Korea NRF-2022S1A5A2A03052622 Scientific...

... Publishing Limited Licensed re-use rights only Customer experience Big data analysis Airbnb online reviews Leximancer 4.0 Airbnb网络评论 、客户体验 、大数据分析 、Leximancer 4.0 A new consumption mode, sharing accommodation, has started to reshape the lodging industry as two young men put an air...

... an authentic atmosphere in ethnic restaurants, they are likely to experience positive emotions, which in turn lead to positive behavior intentions. Sentiment analysis Twitter Text mining Asian restaurant Big data analysis Social media marketing has received increasing attention from both...