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1-4 of 4
Keywords: Big data analysis
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Journal Articles
Visual attention and user satisfaction in OTA platforms: an eye-tracking and big data approach
Available to Purchase
Journal of Hospitality and Tourism Technology 1–24.
Published: 14 April 2026
...-method approach combining an eye-tracking experiment with 40 participants, a post-experiment survey on usage intention and big data analysis of 5,547 Google Play reviews from five major OTA platforms, using text mining and regression techniques. Findings The eye-tracking results showed that users...
Journal Articles
Leveraging big data and spatial analysis for customer-centric evaluation of Chinese tourism performing arts
Available to Purchase
Journal of Hospitality and Tourism Technology 1–24.
Published: 22 January 2026
...线评论, 顾客满意度, 大数据分析, 地理信息系统 Online reviews Customer satisfaction Geographic Information Systems Big data analysis Chinese tourism performing arts © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only 03 05 2025 21 08 2025 24...
Journal Articles
An analysis of Airbnb online reviews: user experience in 16 U.S. cities
Available to Purchase
Journal of Hospitality and Tourism Technology (2021) 12 (1): 97–111.
Published: 31 December 2020
... can be contacted at: chuhan@email.sc.edu 05 02 2019 30 05 2019 10 08 2019 05 02 2020 20 09 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer experience Big data analysis Airbnb online reviews...
Journal Articles
Analyzing Twitter to explore perceptions of Asian restaurants
Available to Purchase
Journal of Hospitality and Tourism Technology (2016) 7 (4): 405–422.
Published: 14 November 2016
... Publishing Limited Licensed re-use rights only Sentiment analysis Twitter Text mining Asian restaurant Big data analysis Social media marketing has received increasing attention from both academia and practitioners because it can help businesses strengthen their relationships...
