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Keywords: Brand positioning
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Journal Articles
An analysis of user‐generated content for hotel experiences
Available to Purchase
Journal of Hospitality and Tourism Technology (2013) 4 (3): 263–280.
Published: 27 September 2013
... image by using online reviews. Brand image Brand positioning Referrals Reviews Travel comments Word of mouth Monitoring brand image by analyzing consumers' brand comments represent opportunities for managers to control, direct and understand the perceptions of customers (Graeff, 1996...
