... may be seen at Link to the terms of the CC BY 4.0 licence. Social networking sites Tourism platforms UTAUT2 Tourism services China 社交网络平台 旅游平台 整合型技术接受与使用模型2 旅游服务 中国 With the rapid development of digital technology, the tourism industry is undergoing a transformation...

... and cooperation theory and the technology acceptance model (TAM) to address the research aim. Adopting a quota sampling approach, a national online survey of 1,089 respondents was conducted across mainland China. Structural equation modelling is applied to evaluate the proposed hypotheses. Findings Results...

... study is conducted at Trip, the largest OTA in China. A coherent framework of managing service innovations at OTAs is proposed through refining an existing framework from new service development (NSD), and concerning the success factors of service innovation. Based on theoretical synthesis and empirical...