... the relationships between meaningfulness, novelty, perceived “coolness,” memorable customer experiences, value co-creation and word-of-mouth intention. Findings The results showed that both perceived meaningfulness and novelty significantly affected the perceived coolness of the restaurant and memorable...

...Veljko Marinković; Zoran Kalinić; Darko Dimitrovski; Francisco Liebana-Cabanillas Purpose This study aims to examine acceptance of event mobile apps and their capacity to trigger the flow, along with engagement of event attendees related to experience co-creation and perception of risk while using...

...Estrella Díaz; Águeda Esteban; Christina Koutra; Sofia Almeida; Rocío Carranza Purpose This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context. Design/methodology/approach...

... in the firm’s co-creation and co-innovation process. Leading service firms already rely on online brand communities to stay on the cutting edge. Co-creation represents a unique, strategic partnership between the firm and the customer that can enhance both the customer experience and the firm’s innovativeness...