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Keywords: Cognitive appraisal theory
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Journal Articles
Journal of Hospitality and Tourism Technology 1–25.
Published: 01 May 2026
...Wahyu Rafdinal; Nono Wibisono; Widi Senalasari; Nugroho Hardiyanto Purpose This study aims to introduce the cognitive flow–presence loyalty model, extending the quality–loyalty model through cognitive appraisal theory. It explains how virtual reality ( VR ) quality appraisals evoke flow...
