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Keywords: Crowdedness
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (3): 580–592.
Published: 08 July 2021
... with the moderating role of crowdedness. Design/methodology/approach This study develops a theoretical framework based on the stimulus-organism-response (S-O-R) model. A 2 × 2 field experiment was conducted in a real quick-service outlet to collect data. Findings The results reveal that customers reported a better...
