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Keywords: Customers’ perceived value
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Journal Articles
Journal of Hospitality and Tourism Technology (2023) 14 (2): 83–101.
Published: 27 January 2023
... and mediator in encouraging customers’ (e)WOM-giving intentions. Moreover, traditional WOM intention positively influences eWOM giving intention. Originality/value This study provides a better comprehension of customers’ perceived value that influences CS and their (e)WOM intentions towards Airbnb. Secondly...
