... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Airbnb Customers’ perceived value Customer satisfaction Traditional word-of-mouth Electronic word-of-mouth Airbnb 客户感知价值 客户满意度 传统口碑 电子口碑。 Sharing economy is a collective denomination for a business...

... of research focusing on the factors driving the pre-adoption stage of travel apps (Harris et al., 2016 ; Linton and Kwortnik, 2019 ; Stocchi et al., 2019). Therefore, the present study strives to explore how online customer reviews (OCRs) (external electronic word-of-mouth, eWOM) can...

... that the most effective message format is dependent upon its purpose. Picture messages are most effective for promoting the brand, whereas weblink messages influence intentions to book hotels based on product attributes. Electronic word-of-mouth intention is an important outcome of Facebook marketing, which can...