.... Moreover, FOP can positively influence the intention to participate by triggering enjoyment and the making of memories. Originality/value This paper unpacks FOP at virtual concerts, identifies a novel construct (i.e. behavioral presence) and highlights social presence in virtual tourism offerings...

...Xiaoting Huang; Chun Liu; Chun LIU; Zhenda Wei; Xi Y. Leung Purpose Drawn from flow theory, this study aims to explore children’s flow experiences in virtual reality (VR) by examining the relationships between VR experience length, arousal and flow experience (time estimation and enjoyment). Design...

... found to cultivate consumers’ sense of collectiveness with shared values conveyed through brand engagement; enhance consumers’ trust, leading to the establishment of a trustworthy image of the brand; and increase enjoyment and enrich consumers’ experience with the brand through participation...