... evaluations, while CAT explains the affective pathways linking them to behavioural outcomes, supporting the integration of flow and presence theory. Flow theory proposed by Csikszentmihalyi (1990) explains optimal experiences of full engagement characterised by deep concentration, time distortion...

... enterprises (SMEs). Addressing this gap, the purpose of this study is to integrate the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), Flow Theory and Expectation-Confirmation Theory ( ECT ) into a unified Metaverse Adoption Continuance Framework to examine both adoption and continuance...

... and practitioners, as well as statements pertaining to the study’s limitations. Several researchers utilised flow theory, which refers to the extent to which VR users have a sense of being present in the virtual environment, to elucidate the concept of telepresence. This presence is believed to have...

... the applicability of flow theory and the concept of involvement in understanding the impacts of virtual experiences of Second Life on people's travel intentions. Design/methodology/approach Undergraduate college students at Clemson University were chosen as participants and data was collected in April 2009...