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1-4 of 4
Keywords: Flow theory
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Journal Articles
Cognitive and affective drivers of loyalty in VR religious tourism: a cognitive flow–presence loyalty model
Available to Purchase
Journal of Hospitality and Tourism Technology 1–25.
Published: 01 May 2026
... model Cognitive appraisal theory Flow theory Presence theory VR质量 质量—忠诚模型 认知评估理论 心流理论 临场感理论 Ministry of Higher Education, Science, and Technology 193/R7/PE.01.03/2025 This study was supported by Ministry of Higher Education, Science, and Technology No. 193/R7/PE.01.03/2025...
Journal Articles
Metaverse adoption and continuance in tourism SMEs: integrating UTAUT2, flow theory and expectation confirmation theory
Available to Purchase
Journal of Hospitality and Tourism Technology 1–24.
Published: 04 March 2026
... enterprises (SMEs). Addressing this gap, the purpose of this study is to integrate the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), Flow Theory and Expectation-Confirmation Theory ( ECT ) into a unified Metaverse Adoption Continuance Framework to examine both adoption and continuance...
Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (2): 443–462.
Published: 31 October 2025
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Flow theory Systematic review Hospitality and tourism Telepresence experience...
Journal Articles
Exploring the impacts of involvement and flow experiences in Second Life on people's travel intentions
Available to Purchase
Journal of Hospitality and Tourism Technology (2012) 3 (1): 4–23.
Published: 16 March 2012
... the applicability of flow theory and the concept of involvement in understanding the impacts of virtual experiences of Second Life on people's travel intentions. Design/methodology/approach Undergraduate college students at Clemson University were chosen as participants and data was collected in April 2009...
