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Keywords: Gender effects
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Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (3): 409–422.
Published: 21 June 2021
...Jiaying Lyu; Xi Leung; Billy Bai; Marla Stafford Purpose This paper aims to examine the effectiveness of two types of hotel commercials [virtual reality (VR) versus traditional commercials] by proposing and testing a presence-mediated model along with gender effects. Design/methodology/approach...
