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Keywords: Generation Z
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Journal Articles
How interactive videos shape travel intentions of Generation Z: an extension of presence theory
Available to Purchase
Journal of Hospitality and Tourism Technology 1–28.
Published: 11 December 2025
...Shanshan Lin; Yuting Ren; Shun Ye; Shihan Ma; Xinyu Hu Purpose The purpose of this study is to examine how interactive video features influence Generation Z’s psychological states and travel intentions. This study introduces a framework in which three interactivity attributes – responsiveness, two...
Journal Articles
A projective approach to understanding the Generation Z’s experience with service robots in restaurants
Available to Purchase
Journal of Hospitality and Tourism Technology (2023) 14 (5): 717–731.
Published: 15 September 2023
...Caiwei Ma; Po-Ju Chen; Lianping Ren; Alei Fan; Viput Ongsakul Purpose This study aims to investigate Generation Z’s perception of and experience with restaurant service robots. Design/methodology/approach Established on the servicescape theoretical framework and following Zaltman Metaphoric...
