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Keywords: Memorable brand experience
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Journal Articles
Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers
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Journal of Hospitality and Tourism Technology (2023) 14 (3): 430–443.
Published: 14 March 2023
...Jinsoo Hwang; Hyunjoon Kim; Heather Markham Kim Purpose This study aims to examine the differences among memorable brand experience, brand preference and behavioral intentions based on the type of service providers, such as robot servers and human servers. In addition, this study investigated...
