Keywords: Motivation
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Hospitality and Tourism Technology (2021) 12 (2): 389–405.
Published: 28 May 2021
...Hyejo Hailey Shin; Miyoung Jeong Purpose This study aims to identify travelers’ motivational factors to adopt augmented reality (AR) applications at tourism destinations. Furthermore, this study seeks to investigate the role of personal innovativeness as a moderator in the relationships between...
Journal Articles
Journal of Hospitality and Tourism Technology (2014) 5 (2): 160–176.
Published: 12 August 2014
... in the current marketplace. Design/methodology/approach – The research methodology is based on a quantitative approach, and focused on current Yelp.com users as its population. Questions focused on the amount of usage, motives for usage, level of trust, users’ tendencies to seek novelty in restaurants...

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