... and the creation of successful online communities can be viewed as major challenges for any virtual travel community provider. Therefore, understanding and measuring community members’ online participation have become important aspects for online travel community studies (Agag and El-Masry, 2016 ; Casaló et...

... to understand customers’ motivations for engaging in co-innovation in online communities. Design/methodology/approach – The research model is based on a review of previous literature and relevant business practices. Findings – The proposed conceptual model can be used to test empirically...