...NFC旅游APP在一个西班牙旅游目的地应用的视频, 共218名受访者参与了调查。 研究结果 PLS-SEM结果表明感知价值、性能危险、有用性、和感知愉快与旅游APP使用有着紧密的联系。 研究原创性/价值 本论文结果和管理启示为公司提出其他可能, 建议公司可以利用新科技发展来提高新商机。 H1. The perceived interactivity in the adoption of tourist NFC apps in a tourist destination has a positive influence on the intention...

... By using the partial least square-structural equation modeling (PLS-SEM), the study found that all the research hypothesis were supported except (H2). While event fans’ attitudes had not a statistically significant impact on their behavioral intentions towards using social media to go to events...

... IT acceptance with the field of Hospitality (Kim et al., 2011). © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only PLS TAM Hybrid Generational formative referents Virtual The Economic Significance of Meetings to the US Economy...