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Keywords: Referrals
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Journal Articles
Understanding how customers engage with social tourism websites
Available to Purchase
Journal of Hospitality and Tourism Technology (2021) 12 (1): 141–154.
Published: 11 January 2021
... towards STWs and their subsequent engagement behaviours [purchases, word of mouth (WOM) and referrals]. Originality/value This study develops and empirically tests a model that analyses the impact of technology acceptance model variables on CEB, both transactional (customer purchases) and non...
Journal Articles
An analysis of user‐generated content for hotel experiences
Available to Purchase
Journal of Hospitality and Tourism Technology (2013) 4 (3): 263–280.
Published: 27 September 2013
... image by using online reviews. Brand image Brand positioning Referrals Reviews Travel comments Word of mouth Monitoring brand image by analyzing consumers' brand comments represent opportunities for managers to control, direct and understand the perceptions of customers (Graeff, 1996...
