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Keywords: Reviews
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Journal Articles
An analysis of user‐generated content for hotel experiences
Available to Purchase
Journal of Hospitality and Tourism Technology (2013) 4 (3): 263–280.
Published: 27 September 2013
... that motivate consumers to evaluate hotel experiences in online environments and categorize the most frequently mentioned areas in the online hotel reviews. Design/methodology/approach Content analysis techniques were applied by using the software tool NVivo 8 in order to analyze comments extracted using...
