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Keywords: Robot barista
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Journal Articles
Journal of Hospitality and Tourism Technology (2022) 13 (5): 801–815.
Published: 15 November 2022
...Jinkyung Jenny Kim; Heather Markham Kim; Jinsoo Hwang Purpose This study aims to develop a theoretical model to identify the importance of brand modernity with the moderating role of human baristas and robot baristas. Design/methodology/approach A total of 333 samples were collected from a coffee...
