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Keywords: Task-technology fit
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Journal Articles
Journal of Hospitality and Tourism Technology 1–25.
Published: 24 June 2026
...Jungwoo Ha; Haena Jang; Taeuk Kim Purpose The purpose of this study is to examine travelers’ attitudes and intentions toward Artificial Intelligence ( AI )-based travel planning assistants through an integrated task-technology fit, Technology Acceptance Model and Innovation Diffusion Theory...
Journal Articles
Journal of Hospitality and Tourism Technology (2026) 17 (3): 779–800.
Published: 11 February 2026
... ChatGPT’s competencies and shortcomings, as well as the dynamics shaping its tour guide performance. Design/methodology/approach This study adopts the Task-Technology Fit Theory and Technology Acceptance Model and conducts an experiment with 45 participants to explore ChatGPT’s performance as a tour...
Journal Articles
Journal of Hospitality and Tourism Technology (2024) 15 (3): 397–416.
Published: 29 April 2024
...Jinkyung Jenny Kim; Jungsun (Sunny) Kim; Kyu-Hyeon Joo; Jinsoo Hwang Purpose The purpose of this study is to investigate the key predictors and outcomes of task–technology fit (TTF) of facial recognition payment systems with the moderating role of cultural differences in the restaurant industry...
