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Keywords: Tourism advertisement design
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (4): 684–704.
Published: 27 January 2025
... Human figures in advertising Tourism advertisement design 眼动追踪 中文双关语 广告人物形象 旅游广告设计 The primary objective of advertising is to capture viewer attention and convert passive observers into active consumers. Advertisements are designed to persuade consumers to purchase the featured...
