... re-use rights only Tourism Artificial intelligence UTAUT2 Travel planning ：人工智能;旅游规划; 旅游业; 旅游中的ai; UTAUT2 National funds through FCT, I.P. (Fundação para a Ciência e a Tecnologia, I.P.) project - UID/04152/2025 European Union – NextGenerationEU UID/PRR/04152/2025...

... 08 2025 28 09 2025 16 03 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Metaverse Immersive experience Self-determination theory Intrinsic motivations UTAUT2 元宇宙 沉浸式体验 自我决定理论 内在动机 UTAUT2 National...

... enterprises (SMEs). Addressing this gap, the purpose of this study is to integrate the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), Flow Theory and Expectation-Confirmation Theory ( ECT ) into a unified Metaverse Adoption Continuance Framework to examine both adoption and continuance...

... platforms?” To address this question, this paper adopts an improved version of the Unified Theory of Acceptance and Use of Technology (UTAUT2). This model has been endorsed in tourism literature as a framework for consumption. A research model was drawn on this theory and tested through an empirical study...

... This study employed four scenario-based experiments with 199 participants, utilizing an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. The scenarios varied by stress level and travel group composition to reflect realistic tourism mobility contexts. Findings The results...

... not been extensively studied in the context of m-wallets using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. Individuals’ EE signifies the level at which they can adopt and use a system with the minimal effort (Venkatesh et al., 2003). Hence, consumers...

...究发现 影响用户持续使用意图的显著预测因素包括“努力期望（EE）”、“享乐动机（HM）”、“价格价值（PV）”和“习惯（HT）”。其中, “习惯（HT）”表现仍有提升空间, 而“努力期望（EE）”和“享乐动机（HM）”是解释持续使用意图的瓶颈因素。此外, “绩效期望（PE）”、“促进条件（FC）”和“社会影响（SI）”对“行为意图（BI）”无显著影响。性别和年龄等调节变量同样不显著。研究结果验证了模型的预测能力, 能够为餐厅行业制定有效策略以增强消费者对这一新技术的忠诚度提供指导。 研究创新 本研究基于UTAUT2模型, 首次分析了消费者在餐厅推荐服务中持续使用移动即时通讯（MIM...

..., especially for entrepreneurs and tourism technology vendors. 研究旅游者使用旅行追踪移动应用程序跟随其他旅行者体验的意图的前因 研究目的 本研究提出并测试了一个理论模型, 以探讨影响旅行者使用由其他旅行者提供的旅行相关信息的意图的因素。该信息通过一种名为“旅行追踪移动应用程序（TTMA）” 的新型旅游应用程序提供。 研究方法 本研究从休闲目的旅行的移动应用用户处收集数据, 测试了扩展版的“统一技术接受与使用模型 2（UTAUT2）”, 并在现有框架中新增了信任和隐私担忧作为构建要素。 研究发现 本研究发现的显著证据表明, 绩...

... influencing consumers’ intentions to use OFDS subscription services. 研究目的 本研究旨在阐明消费者使用在线订餐（OFDS） 订阅服务的意图。该研究重新审视了 Unified Theory of Acceptance and Use of Technology 理论（UTAUT2）。 研究方法 本研究采用典型的量化研究方法, 包括确认性因子分析和结构方程建模, 并使用来自美国的573名OFDS用户的样本来测试假设。 研究发现 结果显示, 社会影响对消费者使用OFDS订阅服务的意图具有最显著的作用, 而努力期望和感知安全对...

...Ahmet Bulent Ozturk; Wei Wei; Nan Hua; Ruoxi Qi Purpose Based on the unified theory of acceptance and use of technology (UTAUT2), the purpose of this study was to examine users’ continued usage intention of mobile event application (MEA) technology. Design/methodology/approach A self-administered...

... is to identify the determinants of continued use and recommendation of such apps (loyalty), framed within the unified theory of acceptance and use of technology (UTAUT2) model, considering innate user traits (innovativeness) and one of the principal attributes of mobile phones (portability). Design/methodology...

... of Technology (UTAUT2) with task technology fit (TTF), to explain behavioural intention and user behaviour of MART adopters. Design/methodology/approach A questionnaire was completed by a sample of 335 respondents in Portugal. Both UTAUT2 and TTF were combined into a new model from which several hypotheses were...

... activity. Originality/value This is one of the few studies to examine adoption of smartphone travel apps in an emerging economy context by using extended unified theory of acceptance and use of technology framework with additional constructs. 游客接受手机APP的因素有哪些? 以延伸整合型科技接受模式(UTAUT2) 为框架的研讨 摘要 研究目的 本研究旨...