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Keywords: Usage intention
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Journal Articles
Visual attention and user satisfaction in OTA platforms: an eye-tracking and big data approach
Available to Purchase
Journal of Hospitality and Tourism Technology 1–24.
Published: 14 April 2026
...-method approach combining an eye-tracking experiment with 40 participants, a post-experiment survey on usage intention and big data analysis of 5,547 Google Play reviews from five major OTA platforms, using text mining and regression techniques. Findings The eye-tracking results showed that users...
