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Keywords: Willingness to accept personal information collection
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Journal Articles
Journal of Hospitality and Tourism Technology (2025) 16 (5): 1103–1123.
Published: 26 May 2025
...Heesup Han; Pipatpong Fakfare; Noppadol Manosuthi; Jin-Soo Lee; Jinkyung Jenny Kim Purpose This study aims to develop a comprehensive model, which elucidated the data privacy, cognitive and affective trust and the customers’ willingness to accept personal information collection in the lodging...
